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Secure Connections Podcast

Cyber Security represents both a challenge and opportunity for the IT Service Providers as their SMB and mid-market customers rely on them to keep their business operating and secure. As security threats continue to evolve, it’s imperative that ITSP’s strive to remain at the forefront of knowledge and education so they’re able to effectively service and protect their customers. The IoTSSA Editorial Team and Vendor Partners will deliver the content and solutions that members require to keep their clients protected.

  1. All Episodes
  2. The Business of Cybersecurity

The Business of Cybersecurity

Sep 1, 2021

Marketing and Business Development has always been a challenge with selling IT Services. You have the expertise with a great service offering, however struggle breaking through and effectively growing your business. Pete Busam, Founder & President of Equilibrium Consulting has an excellent chat with Ryan on the business of cybersecurity. Pete delivers some solid advice and ideas to get your marketing plan engaged and effective. ‘Lead generation is not marketing’ states Pete….Leads are the result of a solid marketing plan.