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Secure Connections Podcast

Cyber Security represents both a challenge and opportunity for the IT Service Providers as their SMB and mid-market customers rely on them to keep their business operating and secure. As security threats continue to evolve, it’s imperative that ITSP’s strive to remain at the forefront of knowledge and education so they’re able to effectively service and protect their customers. The IoTSSA Editorial Team and Vendor Partners will deliver the content and solutions that members require to keep their clients protected.

Feb 17, 2021

Brian catches up with Marketing Consultant Pete Busam, Founder and President of Equilibrium Consulting to discuss leveraging digital tools to engage and grow your base. Marketing isn’t a sprint, it’s a marathon that needs to become a part of your everyday routine…not just for you but for everyone in your organization. The key is to focus on what is resonating and to build on it. The old adage, you can’t manage what you can’t measure, Pete gives some great takeaways on how you can use current tools to measure your engagements and use this information to grow and evolve both your Marketing message as well as the mediums to deliver.